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 Ko-Brand launched

Early in the year we reached a very significant decision - we had been selling a variety of products, including those developed in house, under several brand names . We had already decided to focus on developing and selling only those products which we fully owned or had source code rights to develop. It was therefore of value to gather our products together under one collective identity.

Ko (pronounced like co in cooperate) is derived from the I Ching, or in English, Book of Changes, which is an ancient Chinese system of divination. Ko stands for Revolution and perseverance. This exactly matches our ambition to revolutionise the e-business and e-commerce industries by expounding the value of and providing the solutions for integrated e-business and e-commerce for the mid market - and we also recognise that this revolution can only be achieved through perseverance! So Ko provides the common link betewwen all our products and modules from Ko-Edit to Ko-Integrate.

July 2004

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