What is search engine optimisation?

"Search engine optimisation" is a broad term, which covers many aspects of your site, how it is found, and how it is used. One very common misconception is that optimisation is all about getting high rankings, and nothing else.

Not so. A properly structured search engine optimisation campaign should focus on driving relevant, targeted traffic to your site. It is no good getting #1 rankings on every search engine for "left-handed blue widgets" if surfers looking for left-handed blue widgets are of no use to you.

Why Optimisation?

Time and again, studies show that over 80% of surfers use search engines to find the information they want. As the online population grows, and the Internet expands it geographic reach, the number of sites grows too. Google, for example, now claims to have knowledge of over 3 billion documents, and that number continues to grow.

With an ever-increasing proportion of your competition turning to the Web, you need to

1. Identify those areas and methods where you can compete
2. Maximise your exposure to the search engines in the most cost-effective manner
3. Learn how to track your own success with the engines, and that of your competitors, in order to make the maximum return on your investment

This is where we can help. Search engine optimisation is a new field in marketing and advertising terms, and there is much confusion over what does and does not work, who you should target, and how you should go about it.

Read more about…

On Line Marketing options | Our search engine optimisation training course | "On the page" Search engine optimisation | "Off the page" Search engine optimisation

Useful articles

How to search | Search engines dissected : anatomy of a search engine | Who are the current players in the SE market? | Who powers who?